The Brief

Working closely with the college and using an iterative design process to I produced a series of initial logo concepts, along with a breakdown of the design language for evaluation. Development continued using feedback from the clients in a series of design stages until complete.

The Project

Create a unique logo and media assets for a esports team named Enigma, using the provided example references as a starting point a glitchy hacker visual style that reflects the name and it’s secret code origins.

The Challenges: Navigating Mid-Project Pivots & Brief Misalignments

Creative projects don’t always follow a straight line. Mid-development this project underwent a major directional shift following a change in client leadership and essential changes to the final product.

The initial brief requested a high-energy “glitchy / hacker” visual themes and example references were also provided. However internal miscommunication on the client’s end meant this concept hadn’t been vetted for it’s use case audience: Special Educational Needs (SEN) students. During a late-stage proofing round, a new client lead stepped in and identified that the creative direction was unsuited for an SEN environment, which required maximum legibility, clear structure, and accessible visual language.

With the new requirements and a clear direction given from the client’s new project lead, I was able to create a second set of designs that while creatively more restrictive met the exact scope the client required and within the time constraints of the project.