// It's a rubber chicken with a pulley in the middle.
British Esports Association Competition
To create a professional looking brand for an Esports team representing a school or college participating in the Championships for the British Esports Association. Using a design brief provided by students and staff of the winning school or college. This included their colour palette, desired imagery, and organisation branding guidelines.
Working closely with the college and using an iterative design process to I produced a series of initial logo concepts, along with a breakdown of the design language for evaluation. Development continued using feedback from the clients in a series of design stages until complete.